Experiential Design - Task 1
Week 1 - Week 4
JIN RONG / 0361701
Experiential Design / Bachelor of Design (Hons) in Creative MediaTask 1: Trending Experience
LECTURES
WEEK 1
We were briefed about this module about the tasks and submissions. Mr
Razif showed us past students' work to give an idea of the outcome of an
AR application and the areas of improvement in how we can execute this
project.
week2
Terminology
- XD: Experience Design
- UX: User Experience
- UI: User Interface
- CX: Customer Experience
- BX: Brand Experience
- IxD: Interaction Design
- SD: Service Design
- IA: Information Architecture
week3
EXERCISES
WEEK 1
Imagine the scenario in either of the two places. What would the AR
experience be and what extended visualisation can be useful? What do
you want the user to feel?
Scenario selection: Shopping mall
Applying AR in shopping centers can have virtual navigation
assistants. Virtual navigation guides within the shopping center can
be seen through smartphones or AR glasses. These guidelines can help
me quickly find the shops, restaurants, or facilities I want to go to.
It can also display the shortest path, distance between shops, and
even routes with low foot traffic.
Personalized recommendations: AR can recommend relevant products or
matching suggestions in real-time based on users' shopping history,
browsing habits, favorite brands, and other data, enhancing the
personalization of the shopping experience.
Through AR, I hope users will feel:
Easy and efficient: Virtual navigation and personalized
recommendations reduce shopping time and energy, allowing users to
easily find the products they need.
Personalization: Through precise product recommendations, users will
feel a more intimate shopping experience and be able to find their
favorite products faster.
Visualisation:
fig1.1Search for vacant parking spaces
fig1.2 Search for a
store
WEEK 2| Group Activity: Journey Map
WEEK3
For this week, we were guided on how to use Unity Hub. We were
instructed to download the Vuforia Engine Package and import it
into Unity.
We were guided to add a license key in the inspector section in
Unity. The image target needs to have at least a 4-star rating to
ensure it can be recognised properly.
WEEK4
Propose 3 ideas for your AR project.
each project ideas should have a clear problem statement,
solution and mock visuals. (like the kitchen AR exercise
example).
IDEA 1: School aged children recognize characters,
animals, objects, and books
Problem statement: School aged children are prone to lack
interest in learning to recognize characters, animals, and
objects. Traditional books or educational methods may not provide
sufficient interactivity and fun, resulting in poor learning
outcomes.
Project objective: To use AR technology to make learning
about characters, animals, and objects more fun for children and
improve their learning outcomes.
Solution: Using AR technology, develop an interactive book
where children can scan the pictures in the book with their mobile
phones or tablets to obtain 3D animated displays, accompanied by
sound effects and explanations, to help children better understand
and remember relevant knowledge about words, animals, and objects.
This form is both vivid and interesting, and can enhance
children's learning enthusiasm.
IDEA 2: Virtual Pets
Problem statement: Modern family life is fast-paced, and
many children want to keep pets, but due to time, space, or
responsibility issues, they cannot have real pets. Meanwhile, a
lack of knowledge about pet care can lead to the inability to take
good care of pets.
Project objective: To provide users with a virtual pet
experience through AR technology, and to learn the
responsibilities and skills of caring for pets.
Solution: Develop a virtual pet AR application where users
can create virtual pets through their phones or tablets and
interact with them anytime, anywhere. The application can simulate
a real pet raising experience, including functions such as
feeding, grooming, and taking pets for walks. It can also use AR
technology to allow users to see their pets in a real environment.
In addition, the application will also provide an educational
module on how to keep pets, helping users learn the
responsibilities and skills of caring for pets.
IDEA 3: AR Museum
Problem statement: Many people are unable to visit museums
frequently due to geographical location, time, or cost
constraints, missing out on opportunities to gain exposure to rich
knowledge of history, culture, art, and more. Meanwhile, the
static display methods of traditional museum exhibitions may not
be able to attract young people or provide sufficient immersion.
Project objective: To create an AR museum that allows users
to experience cultural, historical, and artistic content anytime,
anywhere through virtual exhibitions.
Solution: Create an AR museum where users can use their
phones or tablets to visit virtual exhibitions through AR
technology from anywhere. Museums not only provide 3D models and
dynamic displays, but can also be accompanied by audio commentary
and interactive features, allowing users to immerse themselves in
museum content at home. This solution can greatly expand the
coverage of museums and attract more audiences.
FEEDBACK
week1
Need to supplement visualization.
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